- 00.
- Commotum
- 01.
- The Board Does Not Exist
- 02.
- Manufacture Luck
- 03.
- Truth > Tactics
- 04.
- Dig A Bigger Hole
- 05.
- Caution Kills Creative
- 06.
- Friction Is a Feature
07. Salesmanship, Not Spray-and-Pray
“Advertising is salesmanship in print.” — Claude C. Hopkins.
Swap impressions for intention: one clear offer beats a hundred clever adjectives. If a human couldn’t sell it face‑to‑face, your ad can’t either.
- 08.
- Ceci n'est pas un coq.
- 09.
- Respond, Don't React
- 10.
- One Small Ship, One Giant Leap
- 11.
- If It Isn't Simple, It Isn't Shareable
- 12.
- Ship Where You Stand
- 13.
- Find Your Why or Find the Exit
- 14.
- Make It Interesting (Then Call It an Ad)
- 15.
- Failure Is Impossible—Iteration Isn't
- 16.
- By the People, For the Users
- 17.
- Unsubscribe from Other People's KPIs
- 18.
- Question Your Roadmap
- 19.
- A Thousand Miles, One Commit
- 20.
- Headline First, Budget Second
- 21.
- The consumer isn't a moron; she is your wife.