- 00.
- Under Construction
- 01.
- The Board Does Not Exist
- 02.
- Manufacture Luck
- 03.
- Commotum
- 04.
- Dig A Bigger Hole
- 05.
- Caution Kills Creative
- 06.
- Friction Is a Feature
- 07.
- Salesmanship, Not Spray-and-Pray
- 08.
- Ceci n'est pas un coq.
- 09.
- Respond, Don't React
- 10.
- One Small Ship, One Giant Leap
11. If It Isn't Simple, It Isn't Shareable
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” — Leo Burnett.
Compress your idea until it fits on a lock screen—and still makes someone smile. Complexity is a tax your audience never agreed to pay.
- 12.
- Ship Where You Stand
- 13.
- Find Your Why or Find the Exit
- 14.
- Make It Interesting (Then Call It an Ad)
- 15.
- Failure Is Impossible—Iteration Isn't
- 16.
- By the People, For the Users
- 17.
- Unsubscribe from Other People's KPIs
- 18.
- Question Your Roadmap
- 19.
- A Thousand Miles, One Commit
- 20.
- Headline First, Budget Second
- 21.
- Chomsky