- 00.
 - Under Construction
 
- 01.
 - The Board Does Not Exist
 
- 02.
 - Manufacture Luck
 
- 03.
 - Commotum
 
- 04.
 - Dig A Bigger Hole
 
- 05.
 - Caution Kills Creative
 
- 06.
 - Friction Is a Feature
 
- 07.
 - Salesmanship, Not Spray-and-Pray
 
- 08.
 - Ceci n'est pas un coq.
 
- 09.
 - Respond, Don't React
 
- 10.
 - One Small Ship, One Giant Leap
 
- 11.
 - If It Isn't Simple, It Isn't Shareable
 
- 12.
 - Ship Where You Stand
 
- 13.
 - Find Your Why or Find the Exit
 
- 14.
 - Make It Interesting (Then Call It an Ad)
 
- 15.
 - Failure Is Impossible—Iteration Isn't
 
- 16.
 - By the People, For the Users
 
- 17.
 - Unsubscribe from Other People's KPIs
 
18. Question Your Roadmap
“The unexamined life is not worth living.” — Socrates.
Hold a monthly roadmap trial and cross‑examine your own assumptions. Features that can’t survive five ‘whys’ don’t deserve five sprints.
- 19.
 - A Thousand Miles, One Commit
 
- 20.
 - Headline First, Budget Second
 
- 21.
 - Chomsky